The Science of Surveys

Surveys offer a unique opportunity to involve employees, customers, alumni, and volunteers in important decisions about the organization. Whether the focus of the survey is alumni engagement, employee attitudes, patient safety, community health, or customer satisfaction, surveys can provide leaders with valuable information, while involving individual customers, clients, and employees in important strategic decisions about the organization. When done correctly, surveys can enhance engagement, and positively affect a person’s satisfaction with and commitment to the organization. When results are shared with survey respondents, and recommendations lead to real improvements in the way things are done, surveys can be a very effective strategy for facilitating organizational change.

For a survey to be truly effective, organizational leaders must fully support the survey process.  Key stakeholders must be involved throughout the process, the organization needs to plan how results will be used, and resources must be allocated to support these initiatives.  Surveys should both evaluate strategic outcomes, and provide information that drives the design of strategies directed at enhancing these outcomes.    

Harford Survey Research strictly adheres to the scientific principles and professional guidelines recommended for the design and use of surveys. Our surveys are objective, reliable and valid.  Our statistical analyses and predictive models answer the critical questions our clients face. We offer data-driven business solutions that positively affect the organizations bottom-line.

Contact us at 410.893.5152 or by e-mail at info@harfordsurveyresearch.com to find out more about our survey research services.